

My Experience with Blackfish
I am probably one of the few people left who still hasn’t seen Blackfish – I know, its surprising. Honestly, I did not want to watch the...


A Short Story About Chocolate
This past Sunday as I was making myself a salad for dinner at Whole Foods, a sudden desire to eat something sweet came over me. Although...


How To: Write Creative Briefs
I’m not going to lie; it took me close to 40 minutes to watch a 26-minute video. Not because I was bored or distracted, but because I...


A Nap Can Fix Anything
As I’m sitting down to write this post about my creative process, I am realizing that it is much more complicated to explain than I...


Creative Questioning
Parents, listen up. I am about to give some great advice about how to learn more about your children’s life. Sounds too good to be true?...


Everyone Loves to Complain
Regarding strategy, some of the best advice I have received is to find the “why” rather than the “what.” Instead of focusing on what...


Melts in Your Mouth, Not in Your Hands
When a brand has been around for 75 years, re-branding can be a difficult challenge. By using current music trends and humor, M&M’s...