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RESUME

Anchor 1
Key Abilities​​

  • Can easily alternate between tasks that range from generating project budgets and timelines, to critiquing creative options 

  • Take a very methodical and organized approach to any project or daily task, always thinking about how past learnings can apply

  • Learn new technology programs and software with ease such as Adobe Illustrator or XLSTAT

Work​
Experience​
Account Executive, Account Management
TBWA\WorldHealth, New York, NY 

​June 2016 - Present

  • Managing budget, timelines and resourcing for Merck's KEYTRUDA

  • Running submissions for long form and mass media projects such as national TV spot, print ads, banner ads, brochures and website

  • Owning my team's onboarding process for the intricate submission processes (i.e. internal Med-Legal Board, FDA OPDP Binders) 

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Intern, Account Planning
McKinney, Durham, NC 

​January 2016 - April 2016

 

  • Creating creative briefs for a range of consumer products 

  • Helping run brainstorms for pitches and existing campaign development

  • Gathering social insights for clients such as Car Max, Norwegian Air, Samsung, and Sherwin Williams

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Intern, Account Management
MaxPoint Interactive, Raleigh, NC 

​September 2015 - December 2015

 

  • Determining appropriate target markets for a variety of clients

  • Developing segmentation insights based on market demographics

  • Trained on various analytics programs including DoubleClick Marketing

 
Coordinator, Insights & Innovation
Wunderman DC, Washington, D.C. 

​June 2015 - July 2015

​

  • Compiled competitive analyses for Galderma

  • Developed an SEO strategy for website development

  • Generated insights and implications from industry and market trends

 

 

Intern, Wholesale & Cross-Sell Marketing
Wells Fargo Bank, Charlotte, NC

​June 2014 - August 2014

​

  • Simultaneously assisted with multiple regional and national Commercial Banking marketing projects

  • Group leader of intern research project on Millennials in the workforce and workplace

  • Trained in various marketing software programs including Aprimo and Sharepoint

 

 

Sales Associate
The Gap Inc., Charlotte, NC

May 2012 - January 2014

 

  • Helped create, set-up, and merchandise Gap’s first new concept store on the east coast

  • Improved customer service and point-of-sale marketing skills

Skills

Adobe Illustrator

Adobe Photoshop

Adobe Indesign

HTML/CSS

Facebook Analytics

Microsoft Office

Google AdWords

Zinc Program

Languages

Spanish Language

Interests

traveling to places that I’ve never been – exploring new design programs – yelling at the TV during a Panthers NFL game – actively following current fashion trends – attempting to make recipes I watch on the Food Network – running outside, but only when it’s sunny 

Organizations

UNC Ad Club

Habitat for Humanity

Carolina Women in Business

Phi Mu Sorority

Go Meals Service Club

Leadership Abilities
President
UNC Ad Club, UNC Chapel Hill

​August 2015 - August 2016

 

  • Organizing weekly informational events with local ad agencies that have led to job interviews for members

  • Planning two networking trips to Chicago and New York

 

Panhellenic Delegate
Phi Mu Sorority, UNC Chapel Hill

​January 2015 - December 2015

 

  • Working to strengthen communications between Phi Mu and National Panhellenic Council

  • Increasing turnout for both campus and community volunteer opportunities

 

Philanthropy Special Events Assistant
Phi Mu Sorority, UNC Chapel Hill

​January 2014 - December 2014

 

  • Organized, planned, and publicized a Casino Night fundraiser with three different campus organizations

  • Raised $10,000 for Children’s Miracle Network Hospitals while increasing Phi Mu’s presence on campus

Education
University of North Carolina at Chapel Hill
School of Media and Journalism, Advertising

​2012 - 2016

 

​GPA: 3.75

Honors: Dean's List each semester

 

My studies in the Journalism School at the University of North Carolina at Chapel Hill have provided me with great insight into the media and advertising industry. Since my first advertising and public relations course showed me the capabilities and innovations of advertising agencies worldwide, I was challenged to push the limits on my ability to innovate by using both my creative and analytical skills. My advertising copy and communications and graphic design courses further pushed my writing and design abilities, honing my capability to create a cohesive and persuasive marketing campaign. Both my Market Intelligence and Economics of Digital Media courses taught me not only how to analyze trends and consumer data, but the important insights you can find and use to strengthen marketing campaigns. Finally, my digital advertising and marketing course has taught me an effective strategic framework for developing insights through facts by providing me with the opportunity to work on a real client with a real problem. 

 
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