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LATEST PROJECTS

Portfolio -

Intro to Graphic Design

This is a compilation of four projects I completed throughout the semester in my Graphic Design course. Each of these assignments required me to use Adobe Illustrator, Adobe Photoshop, and Adobe Indesign.
 
 
*Please double click the photos to read individual descriptions  below each slide.

SoundByte -

Social Analysis for Cetaphil

​What: Qualitative research that uncovers consumer sentiment, insights, and hidden opportunities.

 

Why: Learn what target audiences think of your brand, category, and competitors when not directly prompted.

 

How: Develop learning goals and criteria. Extract conversations from the Web and analyze in context.

Writing Sample -

Interview with Past President of Autism Speaks 

​Please click on the icon to the left to read the interview.

Market Intelligence

Presentation

​Throughout the semester, I utilized both qualitative
and quantitative research methods in order to analyze
the marketplace for a particular client.  These methods included enthnographies, correspondence analysis, cluster analysis, multiple discriminant analysis, conjoint analysis, and social sentiment analysis.

Crash The Super Bowl Campaign

A group assignment for my Advertising Copy and Communication class required us to submit an entry
for Doritos' Crash the Super Bowl campaign. The Doritos' campaign accepts 30 second commercials from fans and
the winning commercial is aired during the Super Bowl.
Our group was responsible for drafting the creative brief, generating content, filming and submitting the commercial,
as well as creating two additional advertisements that related to the 30 second TV spot.
To see more or discuss possible work let's talk >>
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